SCARF Pet Adoptions Increase 139% With New Website & Brand Focus
Published May 2023
SCARF Increases Pet Adoptions With New Logo, Website, & Google Business Profile Claim & Optimization
Sam Coffey Animal Rescue Friends (SCARF) is a 100% volunteer and foster-based organization that was started in 2016 to assist homeless and unwanted dogs and cats in Junction and Kimble County, TX.
Highlights
Challenges
- Increase the number of users visiting their website
- Increase the number of adoptions
Solutions
- Redesign logo
- Redesign and rebuild website
- Google Business Profile claim & optimization
Results
- Increased online presence and reputation
- 426% increase in total visitors
- 139% increase in adoptions
Challenges
Increase the number of users visiting the SCARF website
SCARF is a nonprofit organization that helps rescue and re-home stray dogs and cats in Texas. Their primary challenge was to increase the number of users visiting their website and ultimately increase the number of adoptions they were able to facilitate.
Solutions
New Logo & SEO Optimized WordPress Website
SCARF partnered with Cohlab, a digital marketing agency, to improve its online presence and increase adoptions.
Step 1: Logo Redesign
Cohlab began by redesigning the Sam Coffey Animal Rescues’ (SCARF) logo from a very basic template logo to a customized/brand-focused logo. This branding then helped set the tone for the new, clean, modern look and feel of the website.
Step 2: Website Redesign
Cohlab’s second challenge was redesigning the old SCARF website to make it more user-friendly and visually appealing. The website was optimized for mobile devices and included clear calls to action to encourage users to adopt a dog or donate to the organization.
Step 3: Search Engine Optimization (SEO)
Cohlab conducted thorough keyword research and optimized SCARF’s website for search engines. This included optimizing page titles, descriptions, and content to improve their search engine rankings. They also implemented a content marketing strategy that involved creating blog posts and other informative content to attract visitors to the website.
Google Business Profile Claim & Optimization
Cohlab worked with SCARF to claim and optimize their Google Business Profile (GBP), resulting in updated services, service area, Q&A, and description that align better with the organization.
Results
More than a 400% increase in visitors to the website
After partnering with Cohlab, SCARF saw a 462% increase in total visitors to its website since its launch in August 2022.
SCARF has also been able to have a more focused brand with the use of its new logo design.
139% increase in adoptions
During the time period of January to August 2022, the shelter recorded 67 adoptions. However, after the launch of the new SCARF website in August 2022, adoptions increased significantly. Between September 2022 and May 2023, the shelter recorded 160 adoptions. That is a 139% increase in adoptions.
The new website made SCARF easier to find online. The design increased trust and made it easier to complete an application, leading to increased adoptions.
Show potential clients you are their best option by getting in front of them with brand-focused design and local SEO options.
Use ancillary services to prove you are local like Google Business Profiles, reviews, and local photos/videos.
Image(s) licensed by Ingram Image
Image(s) licensed by Ingram Image