Senior Marketing Strategy Without the Full-Time Salary
Blue Ox Client Reviews
300+
Websites Built
40+
Marketing Clients
115+
5 Star Reviews
10+
Years in Business
100+
Websites Hosted
What You Get With Fractional Marketing
We’re not just offering advice, we’re actively leading, managing, and executing your marketing strategy. Here’s what you can expect.
Strategic Direction
We’ll meet monthly or twice monthly for video strategy calls to set priorities, map out campaigns, and develop a clear marketing strategy tied to your business goals. You’ll have a calendar for promotions, events, and campaigns so every part of your marketing works together.
Digital Marketing Services
We can manage anything from our SEO offerings, like keyword research, content optimization, and competitor analysis, to our Paid Ads offerings, including Google Ads, Meta Ads, and LinkedIn Ads. We also handle email marketing, social media strategy and planning, and graphic design for ads, web, and social media.
Analytics & Tracking
We’ll set up and monitor Google Analytics and Google Search Console, build a marketing dashboard you can check anytime, and track your keyword rankings so you always know what’s working.
Reputation & Local Listings
We maintain your reputation and local map listings consistently. That includes review management, Google Business Profile updates, and keeping your Bing Places for Business and Apple Business Connect listings accurate and optimized.
Branding & Creative
We can create or refresh your branding, design logos, plan website content, and direct creative elements for campaigns so your message is consistent everywhere.
Website Optimization
We monitor site performance, handle translation and SEO for multilingual audiences, and make sure your site meets accessibility standards so it works for everyone.
Transparent Pricing
No mystery fees. No pushy upsells. You’ll get a clear quote, a clear timeline, and a clear path forward. And if you ever need to add something down the road, we’ll walk you through the cost and process with no surprises.
We’ll lead with a conversation – nothing starts until you’re 100% ready.
Digital Marketing Services Cost Comparison Table
Every business has different marketing goals, resources, and priorities. Blue Ox’s flexible fractional marketing packages let you choose the level of strategy, content, advertising, and ongoing support that fits your business. Whether you need expert direction for your internal team or a complete outsourced digital marketing program, we’ll build a practical plan around your goals.
Every package includes strategic marketing guidance, a marketing analytics dashboard, and annual keyword research to help you make informed decisions and track your progress.
Which Fractional Marketing Package Is Right for Me?
The right package depends on how much marketing your team can manage internally, which services you need, and how quickly you want to grow.
Not sure which package fits? Start by considering what your team can realistically handle each month. We’ll help you identify the services that will make the greatest difference and recommend a package that supports your goals without adding unnecessary work.
Use the table below to compare starting packages. Final pricing depends on additional services and scope.
Marketing Packages & Pricing
Compare Features
Marketing Strategy & Reporting
| FMD Strategy | FMD Starter | FMD Light | FMD Heavy | FMD Full Tilt | |
|---|---|---|---|---|---|
| Strategy Meeting via Video | Quarterly | Quarterly | Monthly | Monthly | Twice Monthly |
| Annual In-Person Strategy Meeting | Annually | – | – | Annually | Twice Annually |
| Marketing Analytics Dashboard | ✔ | ✔ | ✔ | ✔ | ✔ |
| Local Rank Tracking Dashboard | 10 keywords 10 zip codes |
– | 10 keywords 10 zip codes |
15 keywords 15 zip codes |
20 keywords 20 zip codes |
| Keyword Research | Annually | Annually | Annually | Annually | Annually |
SEO & Local Search Visibility
| FMD Strategy | FMD Starter | FMD Light | FMD Heavy | FMD Full Tilt | |
|---|---|---|---|---|---|
| SEO Content | – | 1 page / month | 2 pages / month | 4 pages / month | 6 pages / month |
| Google Business Profile Optimization & Management | – | ✔ | ✔ | ✔ | ✔ |
| Bing Places for Business Optimization & Management | – | – | – | ✔ | ✔ |
| Apple Business Connect Optimization & Management | – | – | – | – | ✔ |
Website Trust & Accessibility
| FMD Strategy | FMD Starter | FMD Light | FMD Heavy | FMD Full Tilt | |
|---|---|---|---|---|---|
| Accessibility Software | – | – | – | – | ✔ |
| Translation Software | – | – | – | Only 2 languages | ✔ |
| Advanced Website Security | – | – | – | – | ✔ |
| Review Management | – | – | – | Passive | Active |
Content & Communication
| FMD Strategy | FMD Starter | FMD Light | FMD Heavy | FMD Full Tilt | |
|---|---|---|---|---|---|
| Email Marketing | – | – | – | 2 emails / month | 4 emails / month |
| Social Media Marketing | – | – | – | 4 posts / month | 8 posts / month |
| Social Media Productivity Software | – | – | – | ✔ | ✔ |
Paid Advertising
| FMD Strategy | FMD Starter | FMD Light | FMD Heavy | FMD Full Tilt | |
|---|---|---|---|---|---|
| Google Ads Optimization & Management | – | 1 active campaign | 1 active campaign | 1 active campaign | 5 active campaigns |
| Meta Ads Optimization & Management | – | – | – | 1 active campaign | 5 active campaigns |
| LinkedIn Ads Optimization & Management | – | – | – | 1 active campaign | 5 active campaigns |
Fractional Marketing Director Services
Strategic Direction
We lead with a plan. Monthly or twice-monthly strategy calls give us time to review performance, adjust campaigns, and set clear priorities. You’ll get a tailored marketing strategy and a calendar that keeps every channel working toward your goals.
SEO & Search Marketing
We manage all the SEO essentials, like keyword research, content optimization, competitor analysis, and ongoing reporting, so your business shows up where it matters most. Our search strategies are built to grow your visibility and attract the right audience.
Paid Advertising
From Google Ads to Meta Ads to LinkedIn Ads, we plan and run targeted campaigns that drive traffic and conversions. We handle everything from ad creative to audience targeting to performance monitoring.
Email Marketing
We design and send professional email campaigns that connect with your audience, keep your brand top-of-mind, and encourage repeat business. We can also set up automation so the right messages reach the right people at the right time.
Social Media Marketing
We create a strategy that works for your platforms and audience, then provide the planning, creative direction, and content support to keep your social media consistent and effective.
Graphic Design
From ad creatives to social media posts to website visuals, we design materials that match your branding and get noticed.
Analytics & Reporting
From ad creatives to social media posts to website visuals, we design materials that match your branding and get noticed.
Reputation Management
We help you earn and respond to customer reviews, keeping your online reputation positive and accurate. We also manage your Google Business Profile, Bing Places, and Apple Business Connect listings so your business info is always up to date.
Branding & Creative Direction
Need a new look or a brand refresh? We design logos, plan your messaging, and ensure your brand identity stays consistent across every channel.
Website Optimization
We monitor your site’s performance, improve load times, ensure accessibility, and offer translation/SEO services so you can connect with every audience you serve.
Why Choose Blue Ox?
We’re proudly based in Central Minnesota, with team members across the Twin Cities, St. Cloud, and Alexandria Lakes regions. Since 2012, we’ve handled marketing and website services for hundreds of organizations across the state.
Clients stay with us for years because we’re responsive, friendly, and reliable. You get a partner who answers emails, calls you back, and does what we say we’ll do.
