ReFounder & Marketing Director
Logan Gruber wears a lot of hats – and he’s used to it. Before helping to evolve Cohlab into Blue Ox Websites & Marketing, he taught English in southern China, produced live morning newscasts in Duluth, and reported on local politics in St. Cloud. These early experiences taught him how to tell stories that matter and how to stay calm when everything’s on fire.
Since joining the company in 2016, Logan has led strategy, content, SEO, website architecture, marketing automation, and client relationships for small businesses across Minnesota and beyond. He’s managed over 100 website projects, crafted hundreds of search-optimized blogs and landing pages, and built and maintained more than 120 local business listings. His leadership was instrumental in reshaping the company’s website, developing the Blue Ox brand, and launching new tools.
Logan lives in Sauk Centre, where he’s an active part of the community. He’s a former president of the Rotary Club of Sauk Centre, a member of the Sauk Centre Area Chamber of Commerce, and a volunteer with Boost Up Sauk Centre. He’s also been a frequent guest speaker at Saint John’s University, sharing his career path with students in marketing and global business.
At work and in life, Logan stays rooted in clarity, creativity, and service. He plays Dungeons & Dragons, wrangles three kids with his wife, and volunteers wherever he can lend a hand. For clients, he’s a strategic sounding board, a voice of reason, and an expert in turning big marketing ideas into action.
