Digital Natives. Small Business Focused. Minnesota-Based.
Blue Ox Websites & Marketing is based in Minnesota, with remote employees across Central Minnesota and the Twin Cities. We love helping small businesses, startups, and nonprofits get found online so they can spend less time worrying about their website or marketing and more time serving customers.
We’re dedicated to strengthening our local economies and communities, which calls for resilient businesses. Most of our team members stay with us for 8 years or more, not just because we build great websites, but also because we value learning, teamwork, remote work, and family.
What Drives Blue Ox
Mission
We build innovative websites and honest marketing strategies to help small businesses and nonprofits grow—and make a bigger impact in communities.
Vision
We’re here to grow alongside local small businesses and nonprofits, building lasting partnerships that help communities thrive.
Guiding Values
Creativity: Custom solutions, not cookie-cutter.
Reliability: We show up and follow through.
Approachability: No jargon, no gatekeeping.
Community: We grow with the businesses and nonprofits we support.
Remote First
At Blue Ox, we prioritize flexibility and choice while focusing on making meaningful connections with our coworkers and clients. While we’re primarily virtual and WFH, our teams meet in person a few times per year to celebrate accomplishments and brainstorm big, new ideas.
Benefits & Perks
Flexible PTO & Company Holidays
Prioritized work-life balance, with flexible PTO and 23-25 observed days off.
Family Planning
Paid family and medical leave, including for adoption.
Employer-Matching 401K
50-100% retirement matching.
Perks & Stipends
Monthly internet and equipment allowances to support remote work.
Learning & Development
Mentorship from senior team members, conferences, certifications, and online learning opportunities.
And More!
Meet the Blue Ox Team
Meet the team! We’re a small, local crew of real people who care about helping businesses succeed online.
Employees
Logan Gruber
ReFounder / Marketing Director
Base: Sauk Centre, Minnesota
Tenure: 2016
Katie Carlson
Designer / Developer
Base: St. Cloud, Minnesota
Tenure: 2015
Kelsey Meyer
Designer / Developer
Base: St. Joseph, Minnesota
Tenure: 2017
Jonathan Gamble
Writer / SEO
Base: Cottage Grove, Minnesota
Tenure: 2024
Zeineb Kadhkadhi
Social Media / Designer
Base: St. Cloud State University
Tenure: 2018
Jen Gruber
Social Media / Designer
Base: Sauk Centre, Minnesota
Tenure: 2024








Maintaining WordPress Maintenance Plugin Updates
/in Web Design, Web Hosting, Web Maintenance, Web Security, WordpressIf your website is managed by a content management system (CMS), the chances are relatively strong that it is WordPress. Furthermore, if you use WordPress for your site, the chances are even stronger that you have various plug-ins to increase the functionality of WordPress. Higher still is the likelihood that if the above is true, you have at least one if not many plug-ins that are missing their latest update. There are many reasons why WordPress maintenance plugin updates are often neglecting. Some go with the “if it ain’t broke, don’t fix it” philosophy. Your plug-ins need updating, but you have not noticed it is causing any issues so why worry? Others believe that updating a plug-in is an invitation to experience issues and site crashes because of compatibility issues. However, the most common reason perhaps is that in the hustle and bustle worrying about your WordPress plug-ins is simply not a priority. For all these reasons, there is one simple reply, “Do It!”
More about WordPress Maintenance Plugin Updates
You may have noticed that on your WordPress Dashboard, at the very top of the screen you will see a notice advising you that updates for your plug-ins and WordPress itself are available. Instead of ignoring those, it is critical that you take the time to update them. After all, the notice does say “please”. WordPress often releases updates, sometimes weekly, and so do your plug-ins. The reasons are many. There may be security issues that a plug-in will correct. Alternatively, there may be added functionality that will make your life easier. Whatever the case may be, updates are necessary and should not be neglected?
Why Updating WordPress Plug-Ins Is Important
Security issues are perhaps the number one reason you want to make sure your plug-ins are up to date. Take a look at live world wide hacking attempts that are going on now. Developers who create their plug-ins are often working with the code daily and may find issues with the original version. They may have user feedback that shows people are having issues with it. Either way, if taking the few seconds of time, literally, that it takes to update will save you from a hacked website, it is a no-brainer. Also, because WordPress maintenance plugin updates may improve the speed of your website, plug-in updates are critical from a digital marketing perspective. If your site is slow to load, visitors will head directly to your competition. Also, because WordPress updates regularly, the thousands of available plug-ins may have compatibility issues with the new version. You should always be updating WordPress, and your plug-ins to make sure everything is functioning as it should. If it is not, the worst case scenarios include frustrated visitors, or worse, a site crash.
Still Have Excuses not to Worry About WordPress Maintenance Plugin Updates?
It is understandable. Some people simply aren’t comfortable making any changes without professional guidance. Others may want to simply set it and forget it. Alternatively, they want it updated by someone else to free up their time. Fortunately, there is help available. Cohlab offers WordPress Maintenance and Support Services that not only ensure that your CMS and plug-ins are always up-to-date, but also provides other great services including 24/7 security monitoring, secure offsite backups, and many more. These packages are a great way to make sure your website is in tip-top shape at an affordable price far less than what your valuable time is worth. Check out our packages and let Cohlab take the worry and burden off your shoulders.
Wondering how your digital marketing efforts are doing? Use our complimentary Digital Marketing Scorecard to gain valuable insight on how your website rank compares to others. We are also glad to answer any questions you may have and provide Cohlaborative digital marketing solutions to meet your company’s needs.
When Disaster Strikes: Help For Fixing Your Hacked Website
/in Web Design, Web Maintenance, Web SecurityIt can happen at any time with very little warning. People often find out it’s happened to them in a number of ways. An angry client may call asking why their computer is telling them your website may be harmful to their computer. A co-worker may send a short email. Or, you may happen to be on your website yourself when you see the awful notice that everyone else who visits your site will see as well, that you’ve been compromised. If you have or ever do find yourself in this situation, you shouldn’t be surprised. In fact, hackers will attack many thousands of websites on a daily basis. In most cases, your site will not look any different, but hackers may be using a broad spectrum of ways to compromise your data and that of your clients.
If you’ve read our blog article entitled, “An Overview of Hacked Websites”, you would have learned the risks and means of having your website hacked. You may also have learned some valuable information on how to prevent an attack from occurring. However, what if your website has been hacked? What are the steps you can take to correct the situation with as little harm and headache is possible? In this article, we will cover the steps to help fix your hacked website.
Google’s Advice for Fixing Your Hacked Website
The Initial Step
The first step is to contact the host of your website. By letting them know as soon as possible, they can verify that no other sites they host have been hit, and also can help recover your site in some cases. Even if they are unable to help recover it, they may be able to help steer you in the right direction as to whether or not a professional is needed. Building a support team is important, and your host will be the first outside member you should include.
Taking Action
Like when a person has a bad virus, a quarantine is often set up to prevent the hackers from causing further harm. The same is true for your site. It is important to prevent your server from allowing pages to be viewed by users. In other words, simply shut it down. This may not be as harmful to some companies as others who operate solely from their website, but in either case it is critical to close the site so things cannot get worse.
From here, its important that you contact Google Webmasters to verify that you are the site owner and also to make sure the hacker has not already verified themselves and changed any settings with your analytics. Finally, Google Webmasters is also able to help determine the nature of the attack and give clues as to how you can resolve it.
Recovery
This next step can be a bit more difficult for the novice and will most likely be the place that most small businesses will most likely need professional assistance. The basic idea is that the owner should examine all site files and settings and verify which have been affected. From there, the goal is to determine the hacker’s main intent for the breach. You will be searching for any included code, page modifications, and other similar details.
Once the examination is complete and you’ve listed everything that is abnormal, you will need to determine the vulnerability that allowed the site to be hacked in the first place. It is important to examine the entire site even if a vulnerability is caused. It could be in fact that you have more than one vulnerability that requires attention. This may include a virus on the main computer of the administrator, weak passwords, software that is out of date, and other such weak points.
Hacked Website Cleanup
When all of these steps are completed and you have all the background information required it is time to clean your site and maintain its security for the future. The goal is to remove anything that is bad and replace it with good. Any vulnerabilities should be fully addressed and a plan should be created and implemented to help prevent any future attacks from occurring.
The final step which will return your site to a fully functioning and warning free site is to request an official review by Google. Review the steps you’ve taken and make sure that nothing was missed. Submit a review request an Google will examine your site and will either give you an approval, removing any warnings to visitors, or require you to re-review your steps and see what may have slipped by. Being hacked is not a fun process. There are ways to help prevent it, but no site is immune.
Download our Top 10 Ways to Protect and Restore your Website for more in-depth information.
Wondering how you are doing? Use our complimentary Digital Marketing Scorecard to gain valuable insight on how your website rank compares to others. We are also glad to answer any questions you may have and provide Cohlaborative digital marketing solutions to meet your company’s needs.
Google using schema.org tags to highlight events in search
/in SEO, Wordpress~Recent Google Update
Google has now expanded the use of Schema.org tags and created a tool to check your website to see if there are any errors. Here are 2 links that Google has created.
Structured Data Testing Tool
Prototype and test your markup
Knowledge Card
In March of 2015, Google made a change in how they display entertainment and events in their search results. Before the change, if someone searched for his or her favorite band, Google would often display a knowledge graph panel that presented a lot of great details about them. Details like the names of group members and upcoming concert dates appeared with clickable links for additional information. For Google, in their ongoing effort to provide the most accurate and relevant information possible, instead of providing information from various sources, they began providing information directly from the band’s website.
Musicians, comedians, and other entertainers could have their events shown to Google users with details about them and information on where and how they can purchase tickets. This great feature provides an exceptional way for entertainers to advertize their events, but also a super way for fans to learn more about them. However, in order to use this feature, it is the responsibility of the entertainer or their webmaster to make sure they have the correct schema.org markup tags on their website. If not, Google will not recognize and display their information.
About Schema.org Tags
You may be familiar with HTML tags that used on web pages that guide the web browser in the best way to display the information in the tag. The problem is that the browser may misinterpret HTML tags. A good example of this related to how browsers interpret HTML tags regarding dates. Because there are many different formats to display a date, the HTML tag may not display it as you’d like. The schema project is a collaboration between the major search engines to standardize the structure of the markup. Schema microdata helps to define what something is and how it to handle it. The use of schema microdata can help your SEO strategy because it has the likelihood of increasing visibility, including event information for entertainers.
How to Add Your Information with Schema.org
Schema is considered a best practice for SEO and a requirement under the new Google rules for their knowledge graph panels. That does not imply there is not some level work needed to do so. Fortunately, Google has provided comprehensive information that will assist webmasters and entertainers to appear in the feature. If you are promoting your event and would like Google to highlight information from your website, adding the schema microdata can provide a tremendous boost to your potential audience. After all, isn’t it more fun to entertain a full-house?
Wondering how your digital marketing efforts are doing? Use our complimentary Digital Marketing Scorecard to gain valuable insight on how your website rank compares to others. We are also glad to answer any questions you may have and provide Cohlaborative digital marketing solutions to meet your company’s needs.