Cohlab Digital Marketing
Rebrand Details
Cohlab, L.L.C. dba Blue Ox Websites & Marketing
Legally, we’re still Cohlab, L.L.C. From 2012 to 2025, we operated as Cohlab Digital Marketing. We’re now rebranding to Blue Ox Websites & Marketing to better reflect our values: creativity, reliability, approachability, and community. Plus, “ox” is one of the oldest words in English, and we geek out about language!
Timeline
You’ll start seeing our new branding in emails, social media, and search engines during winter 2026.
Why “Blue Ox”?
Strength, reliability, steady results, and a touch of creativity. Our new name pays tribute to our Minnesota roots and the legendary Babe the Blue Ox, Paul Bunyan’s steadfast partner and a symbol of hard work and grit.
Oxen prepare the soil for planting. We help small businesses and nonprofits lay a strong foundation and grow online. Adding “websites” to our name improves SEO and reflects our core service.
Since oxen often pull in pairs, the name also reflects our partnership-first mindset—we grow alongside you.
Our Guiding Values
- Creativity: Tailored strategies for your unique goals.
- Reliability: Consistent outcomes and ongoing support.
- Approachability: Clear communication, no jargon.
- Community: Long-term partnerships that uplift local economies.
A Brief History of Cohlab Digital Marketing
Founded in 2012 by Heather and Cliff Robbins in Sartell, MN, Cohlab began with a focus on honesty, clarity, and collaboration. From tools like Trustdyx and Cohlab.Reviews, to a growing remote team and hundreds of websites launched, our goal has always been to help small businesses succeed online.
In 2026, we became Blue Ox Websites & Marketing, but our mission hasn’t changed.
What The Cohlab-to-Blue Ox Rebrand Means For You
DBA & LLC
Our legal name (Cohlab, L.L.C.) isn’t changing, but we’re now doing business as (DBA) Blue Ox Websites & Marketing and Blue Ox.
Services & Pricing
No changes. You’ll continue receiving the same services and pricing you’ve always had. Grandfathered rates remain in place.
Invoices & Payments
The @cohlab.com email domain on invoices will change to @blueoxweb.com. Everything else stays the same. If you mail checks, still make them out to Cohlab, L.L.C.
Contracts
All existing agreements are still valid. No need to re-sign.
Email & Phone
Same people, new email domain (@blueoxweb.com). Phone stays the same: (320) 403-2433. Emails sent to @cohlab.com will still reach us.
Branding
New logos, new colors, same team. Our visual identity now reflects who we are—and where we’re going.
Website
All cohlab.com URLs will redirect to blueoxweb.com.
Team
No changes. You’ll still work with the same friendly faces.
Rebrand FAQs
1. Why did Cohlab Digital Marketing rebrand to Blue Ox Websites & Marketing?
We wanted our new name to capture our commitment to strength, reliability, and community while reflecting our Minnesota roots. “Blue Ox” symbolizes grit, growth, and a foundation for future success—just like Babe the Blue Ox, Paul Bunyan’s faithful companion.
2. When will the rebrand be fully in effect?
You’ll begin seeing the new branding on our website, social media, and emails throughout early 2026. We expect all materials to transition fully by spring 2026.
3. Are my current contracts still valid?
Yes! All existing agreements remain under our legal entity, Cohlab, L.L.C. There is no need to re-sign anything. We are doing business under our new DBA, Blue Ox Websites & Marketing.
4. Will services or pricing change?
No. All services and pricing will remain consistent with your existing agreement. We’ll let you know if there are any enhancements or additions.
5. Do I need to update my contact details for you?
Our phone number remains (320) 403-2433. However, our email addresses will change from @cohlab.com to @blueoxweb.com. You can continue using the old addresses, which will be forwarded to our new inboxes. Feel free to update your contacts now for a smooth transition.
6. Who should I contact for support or billing inquiries?
All your usual contact points remain the same—the same faces, the same helpful service! You can change our support and billing emails to @blueoxweb.com. If you need assistance, don’t hesitate to contact us.
7. What if I see “Cohlab Digital Marketing” on some documents or emails?
We’re working to update everything, but certain documents or online references may still display our old name. Rest assured that these references still point to the same company and team. If you have any concerns, just let us know.
8. Will this rebrand affect my project timeline or deliverables?
Not at all. Your projects and deliverables will continue on schedule without interruption, and our dedication to delivering high-quality work will remain unchanged.
9. What new opportunities does this rebrand open up for clients?
The new brand reinforces our commitment to expanding our capabilities and improving existing services. While no immediate changes to your current services are planned, we’re excited to introduce new features and marketing strategies under the Blue Ox name in the future.
10. Where can I learn more or ask additional questions?
You can visit our website at blueoxweb.com or email us directly at our new addresses. We’re always here to help, so please don’t hesitate to reach out with questions or feedback!
Image(s) licensed by Ingram Image