Should You Build Your Small Business Website with GoDaddy or Hire Blue Ox?
GoDaddy Website Builder makes it possible to get a business website online without hiring a web developer. Its website-building tools include templates, mobile editing, hosting, marketing features, online payments, and AI-assisted website creation.
But being able to build your own website and wanting to build your own website are two different things.
When you compare GoDaddy Website Builder vs. hiring a web designer, the biggest difference isn’t simply the technology. It’s who is responsible for turning that technology into a website that looks professional, explains your business clearly, gets found in search, and encourages visitors to take action.
GoDaddy gives you the tools to do that work yourself. Blue Ox gives you a team to help do the work for you.
We’ll lead with a conversation – nothing starts until you’re 100% ready.
Blue Ox vs. GoDaddy at a Glance
 | GoDaddy | |
|---|---|---|
| Website Approach | Professionally planned and built website | Do-it-yourself website platform |
| Design | Custom design created for your business | You customize the design using GoDaddy templates and tools |
| Website Structure | Our team helps plan the structure | You determine pages, navigation, and layout |
| Content | Professional copywriting and content help available | You write and organize your content |
| SEO | Keyword research and essential SEO setup handled by our team | SEO tools and recommendations for you to use |
| Development | Custom WordPress development | Built within GoDaddy Websites + Marketing |
| Hosting | Blue Ox hosting available but optional | Included with the website platform |
| Website Updates | Make updates yourself or ask our team | Primarily managed by you |
| Support | Local team familiar with your website | Support for using GoDaddy products |
| Ongoing Marketing | SEO, content, paid ads, email, social media, and marketing support available | Built-in marketing tools available for you to use |
| Website Portability | WordPress website can be hosted elsewhere | Website operates within GoDaddy’s Websites + Marketing platform |
| Best Fit | Businesses that want professional website and marketing support | DIY website owners |
GoDaddy Website Builder Is a Tool. Blue Ox Is a Website Team.
GoDaddy Website Builder is designed to help businesses get online quickly. It offers designer-made templates, customizable themes, mobile editing, built-in marketing features, online payments, and AI tools that can help create a website from a few prompts.
That’s useful if you want to be your own web designer. Blue Ox is built for businesses that would rather not.
Our team helps with website planning, custom website design, WordPress development, content, keyword research, SEO setup, website analytics, testing, training, and launch.
You still know your business better than anyone. We need your input. But you don’t need to learn web design to get a professional website.
We’ll lead with a conversation – nothing starts until you’re 100% ready.
A Website Builder Doesn’t Help Make the Decisions for You
One of the appealing things about GoDaddy Website Builder is how quickly you can get started. GoDaddy can recommend content and photos based on information about your business, and its editor lets you change themes, colors, fonts, pages, sections, and other site elements.
That’s also where building your own website can get complicated.
You still have to decide:
- What belongs on the homepage?
- Which services need their own pages?
- What should your navigation include?
- What should you say about your company?
- Which photos should you use?
- Where should the contact buttons go?
- What keywords should you target?
- What makes someone choose you instead of a competitor?
- What should the website look like on a phone?
- What should you improve after the website launches?
Those decisions have a lot more impact on your website than knowing how to drag a text box onto a page. Blue Ox works through them with you.
We start by learning about your business, customers, goals, content, and website needs. Our designers create a custom direction, you review the design before the full website is developed, and you have additional opportunities to review the working site before launch.
That’s the difference between using website-building tools and working with people who build websites every day.
GoDaddy SEO Tools vs. Professional SEO Help
GoDaddy has real SEO capabilities. Most GoDaddy Websites + Marketing plans include an SEO tool designed to help website owners add information to their sites for search engines. GoDaddy also offers tools for tracking search rankings, Google Business Profile connections, analytics, social media, and other digital marketing activities.
The question is whether you want to be the person responsible for using them. An SEO tool can give you a place to enter a page title, but it can’t fully replace the strategy behind deciding what that page should target in the first place.
Blue Ox includes essential SEO and analytics setup with our website packages, including keyword research, page optimization, sitemap submission, and analytics and search-tool connections. Ongoing SEO services are available when you want to keep building visibility after launch.
Professional Website Design Is More Than Making It Look Nice
GoDaddy provides designer-made templates and customizable themes to help business owners create attractive websites without starting from scratch.
But a professional website should do more than look good. Good design helps visitors understand what they’re looking at. It establishes hierarchy. Makes important information easier to find. Directs attention toward calls to action. Creates consistency. Builds trust. And keeps the website usable across different screen sizes.
With Blue Ox, our designers create a custom website around your brand, content, audience, and goals. You’ll review and approve the design direction before we develop the entire website.
Strong Websites Need Strong Content
This is where many DIY website projects stall. You can choose a beautiful design and still be stuck grasping for what words need to go on the page.
Writing website content is harder than it looks. You have to decide what customers care about, how much detail they need, how to explain services clearly, where keywords fit naturally, what objections need to be addressed, and what should persuade someone to contact you.
Blue Ox can help write the website content for you. Our writers create and refine website copy with both your customers and search engines in mind. If you already have content, we can help polish and organize it instead.
No staring at an empty text box required.
What’s Your Time Worth?
The financial cost is only one part of the GoDaddy Website Builder vs. web designer decision. There’s also the cost of your time.
Building your own site can mean spending hours:
- Learning the platform
- Planning pages
- Adjusting layouts
- Resizing images
- Writing copy
- Researching keywords
- Configuring SEO
- Checking mobile layouts
- Connecting forms
- Setting up analytics
- Testing links
- Troubleshooting problems
- Making ongoing updates
Some business owners genuinely enjoy that process, or even have some experience already. But if every hour you spend working on your website is an hour you’re not serving customers, managing employees, making sales, or running the business, DIY doesn’t necessarily mean free.
Hiring Blue Ox means you’re paying professionals to handle work that would otherwise land on your list.
GoDaddy Website Builder Pricing vs. Hiring a Web Designer
There’s no question that a DIY website builder can provide a lower-cost way to get started than hiring a team to design and develop a custom website. That’s part of the appeal.
GoDaddy Website Builder offers free and paid options, with website hosting and different levels of design, marketing, business, and commerce functionality available depending on the plan.
Blue Ox website pricing includes professional services. You’re not only paying for software or server space. You’re investing in people who help plan, design, develop, test, optimize, and launch the site.
Our website packages include custom website design, mobile-friendly development, a contact form, essential SEO and analytics setup, pre-launch testing, training, and full ownership of the website.
When GoDaddy Website Builder Makes Sense
GoDaddy Website Builder may be a practical choice when:
- Your budget is limited.
- You need a relatively simple website.
- You want to get a website online quickly.
- You enjoy working with website software.
- You have time to build and maintain the site.
- Search and lead generation aren’t major priorities yet.
- You’re comfortable handling your own content and design decisions.
- You like having your domain, website, and other online tools available through one company.
For a startup, side business, personal project, or very simple website, that may be exactly what you need.
GoDaddy has built its Website Builder around making it relatively quick and simple to establish an online presence, and that convenience may be a good fit when your website needs are straightforward.
When Hiring Blue Ox Makes More Sense
A professional web designer is probably worth the investment when:
- Your website is important to generating leads or sales.
- Customers use your website to decide whether they trust your company.
- Search engine visibility matters.
- Your services need more explanation than a few lines of text.
- You want professional content and design.
- You don’t have time to build or manage a website yourself.
- You want help deciding what the website should include.
- You expect to add services, locations, features, or integrations over time.
- You want ongoing SEO or digital marketing support.
- You want a person you can call when something needs to change.
- You’d rather spend your time running your business.
That’s the type of business we built Blue Ox to serve.
We’ll lead with a conversation – nothing starts until you’re 100% ready.
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