Website Design Case Study: Award Staffing

Award Staffing is a Minnesota-based staffing agency focused on providing career paths for associates and excellent service to job providers. Based in the Twin Cities with six locations, they make use of the latest technology to provide job seekers exactly what they need.

Brief

Award Staffing has six locations, which makes review management for each location a special challenge. As a staffing agency, they also need to have up-to-date job listings on the site, which can integrate with Google and other job site services.

The team at Award Staffing was very willing to work with us, testing out what works and doesn’t work for their clientele and web team, to make the very best end-product possible.

https://www.awardstaffing.com/

Design

Attractive Design

While Award Staffing was able to provide many new, attractive images, our designers worked hard to apply new fonts, graphics, and designs to the website. Many of the job seekers at Award Staffing don’t have much experience, so design choices were made to help guide them through the site, smoothly flowing from landing pages into job search pages.

Custom Software

Some particulars of Award Staffing job search pages needed to be custom coded, but the entire search function needed to be compatible with the Google Jobs API, so job seekers could find the right position even if they weren’t searching directly on Award Staffings website.

Our custom software development team made it happen, with “easy apply” forms and efficient search options.

Reviews

Reviews are more and more important as ranking factors in Google searches and provide reassurance to potential clients that Award Staffing are the best at what they do. With six locations, managing bad reviews, responding to good reviews and displaying the best ones on the website can be time-consuming and challenging.

With our custom review software, we were able to quickly and easily compile the best reviews from all six locations across Google and Facebook onto one “Reviews” page, while helping Award Staffing reply to reviews and request new reviews too.

Award Staffing Banner

Results

“Cliff, Heather, and the Cohlab team are hands down the best in the business. They are there every step of the way meeting all of our business needs! We would recommend their services to any business in any industry!”

Derek Freese
Marketing Manager, Award Staffing

Cohlab Digital Marketing

Cohlab Digital Marketing was created to respond to the needs of small-to-medium sized businesses. The Cohlab team is able to create responsive websites which reflect the client’s personality and how their customers really use the site. Cohlab also helps market companies online, utilizing their Google partnership and years of experience with online reviews, search engine marketing and optimization, content creation and more.

The Cohlab team is constantly innovating in website design and digital marketing techniques, leading to future-focused developments and partnerships like Trustdyx, Cohlab.Reviews and more.

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