Make Positive Reviews Online Work For You And Your Business
Positive reviews online are a great driver of sales
Research has shown that positive reviews on your website, Facebook, Google or other review site makes a vast majority of users more likely to purchase from you.
So how can you take advantage of this immense power positive reviews have over users buying decisions? Cohlab Digital Marketing has an online review tool which encourages your current customers to leave positive reviews and allows you intercept negative reviews and leverage them into positive reviews.
If you watch the video above, you’ll learn that there is more to getting your customers to leave positive reviews than just hoping and praying. Cohlab’s online review tool makes it easy to ask for positive reviews!
Make Online Reviews Work For Your Business
Happy customers don’t often write reviews, usually because they forget or never thought to. And dissatisfied customers often simply want their problem solved, and hope that someone will respond to them.
Our online review tool automates the process of asking, reminding and guiding your customers through leaving reviews on the websites which matter to you.
Our tool also gives dissatisfied customers an option of contacting you directly (which is what they want), and gives you a second chance to fix their problem before a negative review even exists online.
The result is more and better reviews from your customers, giving you business the online reputation it deserves!
We can also stream the latest and greatest reviews from across the internet straight to your website or social media profile so prospective customers see you at your best.
Are You Ready To Get More Positive Reviews?
Click the button below to start gaining positive reviews and monitoring your brand across more than 50 review sites.
How Does Your Business Compare?
Use our free Review Scan to generate an instant reputation report and see how your business currently appears on local review sites.
“Cohlaboration” With Cohlab
At Cohlab, we have worked closely with many businesses to help them achieve great success in their online review management efforts. We are happy to answer any questions you may have and provide Cohlaborative digital marketing solutions to meet your company’s needs.
Google AdWord Changes Places Huge Emphasis On SEO
Until just recently, Google AdWords ads were displayed at the top and bottom, as well as the right-hand column on search engine results pages (SERP’s). The recent changes have eliminated the right-hand column ads from the SERP’s altogether, and now promote ads only at the top and bottom. Also, the number of AdWord ads displayed at the top numbered between one to three, with only 1% of SERPS showing four. However, Google has significantly increased the use four-ad blocks with the new changes. This is highly significant for AdWord advertisers because the changes actually reduce the number of ads shown in SERP’s. Before the changes, the right-hand column typically displayed eight ads on average. Because of this reduction in AdWord real estate, AdWord optimization has become critical, and it places a massive emphasis on the importance of SEO.
Why Google AdWord Changes Occurred
Google regularly makes changes to the SERP’s and the algorithm determining page rank. In fact, we just recently discussed the latest update to the algorithm known as Panda. In some cases, Google is very straightforward in sharing the purpose of their changes. Often, however, it is left up to speculation. We can be sure that Google is placing more emphasis on the importance of mobile optimization. The issue with the AdWord placement was that mobile does not support the right-hand column. By eliminating this area, Google advertising becomes standardized and uniform regardless of the device being used.
AdWord Optimization and SEO More Critical
The whole point of using Google AdWords is to drive traffic to your website and to convert visitors into customers. With a reduction in Adwords in the SERP’s, it makes the keywords used in your AdWord strategy even more important. If you have irrelevant keywords, people searching for the products or services you provide may not even see your ad. AdWords must be carefully optimized to ensure you are getting the most from your investment. In addition, SEO on your website also becomes more necessary. If your site and content are not SEO optimized, and you are not making the conversions needed to improve ROI, the use of AdWords is simply not justified. Of course, AdWord optimization and SEO were always important. These recent Google AdWord changes only made it more so.
At Cohlab, we are a Certified Google Badge Partner and fully understand AdWord strategy and the importance of SEO. It is critical that customers and prospects be targeted and provided the best message, in the best manner, at the best time, and that you fully understand and meet their needs. However, achieving this practically can be a challenging effort. That is why we work closely with you, and take the time necessary to ensure you get the most out of your efforts. We “cohlaborate” with you to generate the right message, and our strategy is proven to be exceedingly successful for our digital marketing clients.
Google AdWord Changes Places Huge Emphasis On SEO
Until just recently, Google AdWords ads were displayed at the top and bottom, as well as the right-hand column on search engine results pages (SERP’s). The recent changes have eliminated the right-hand column ads from the SERP’s altogether, and now promote ads only at the top and bottom. Also, the number of AdWord ads displayed at the top numbered between one to three, with only 1% of SERPS showing four. However, Google has significantly increased the use four-ad blocks with the new changes. This is highly significant for AdWord advertisers because the changes actually reduce the number of ads shown in SERP’s. Before the changes, the right-hand column typically displayed eight ads on average. Because of this reduction in AdWord real estate, AdWord optimization has become critical, and it places a massive emphasis on the importance of SEO.
Why Google AdWord Changes Occurred
Google regularly makes changes to the SERP’s and the algorithm determining page rank. In fact, we just recently discussed the latest update to the algorithm known as Panda. In some cases, Google is very straightforward in sharing the purpose of their changes. Often, however, it is left up to speculation. We can be sure that Google is placing more emphasis on the importance of mobile optimization. The issue with the AdWord placement was that mobile does not support the right-hand column. By eliminating this area, Google advertising becomes standardized and uniform regardless of the device being used.
AdWord Optimization and SEO More Critical
The whole point of using Google AdWords is to drive traffic to your website and to convert visitors into customers. With a reduction in Adwords in the SERP’s, it makes the keywords used in your AdWord strategy even more important. If you have irrelevant keywords, people searching for the products or services you provide may not even see your ad. AdWords must be carefully optimized to ensure you are getting the most from your investment. In addition, SEO on your website also becomes more necessary. If your site and content are not SEO optimized, and you are not making the conversions needed to improve ROI, the use of AdWords is simply not justified. Of course, AdWord optimization and SEO were always important. These recent Google AdWord changes only made it more so.
At Cohlab, we are a Certified Google Badge Partner and fully understand AdWord strategy and the importance of SEO. It is critical that customers and prospects be targeted and provided the best message, in the best manner, at the best time, and that you fully understand and meet their needs. However, achieving this practically can be a challenging effort. That is why we work closely with you, and take the time necessary to ensure you get the most out of your efforts. We “cohlaborate” with you to generate the right message, and our strategy is proven to be exceedingly successful for our digital marketing clients.
Display Ads: The Billboards of the Internet
Running an efficient digital marketing campaign requires a diverse range of tactics. One successful method used is display ads. Display ads can vary in the type of ad you use including everything from text and images to flash animation and videos. Also known as banner ads, they are used to project your message and entice internet users to click on them to bring them back to your website. Display advertising is a form of paid digital advertising in which your ad will be posted on other sites strategically chosen to reach your target market. They are an essential tool that should be part of your digital marketing strategy.
This is an example of a display ad. When running display ads there are normally 8 or more variations depending on the size of screen.
Display Ads: The Billboards of the Internet
Any time you drive down the road; it is likely that you are bombarded with billboards for any number of industries all to capture your attention, cement their brand in your head, and encourage you to purchase their product or service. The problem with roadside billboards is that they are not specially targeted to your specific market, and are placed in hopes that enough people who need your service will see it and act on it to generate ROI. Billboards can start at over $1000 per month, and are stagnant, only appearing in one location. Display ads differ in that you could run a successful display ad campaign for a conservative budget of only $200 per month. Furthermore, your display ads could appear on a variety of strategic websites whether you place them on weather.com or hgtv.com.
Why Are Display Ads So Important?
Display ads are not new. In fact, banner ads were one of the first forms of digital advertising on the internet. In the early days, banner ads were highly successful. However, their usefulness and use declined. However, display ads have come a long way from the standard sized banner ads. Better targeting on the right websites, internet speeds allowing the rapid use of audio and video, and various sized ads for maximum effect have once again brought display ads to the forefront. Furthermore, the cost of display ads has also decreased making them a very sound investment.
At Cohlab, we fully understand the importance of display ads. It is critical that prospects be targeted with the best message, in the best manner, at the best time. Creating a strategy can be a challenging effort. That is why we “cohlaborate” with you to ensure you get the most out of your efforts.
Learn more about our PPC Management Service and the special limited time offer that will build your brand and your ROI at an incredible rate. Our team would love to speak with you and answer any questions you may have. Our mission is to provide you with Cohlaborative digital marketing solutions to meet your organization’s needs.
Display Ads: The Billboards of the Internet
Running an efficient digital marketing campaign requires a diverse range of tactics. One successful method used is display ads. Display ads can vary in the type of ad you use including everything from text and images to flash animation and videos. Also known as banner ads, they are used to project your message and entice internet users to click on them to bring them back to your website. Display advertising is a form of paid digital advertising in which your ad will be posted on other sites strategically chosen to reach your target market. They are an essential tool that should be part of your digital marketing strategy.
This is an example of a display ad. When running display ads there are normally 8 or more variations depending on the size of screen.
Display Ads: The Billboards of the Internet
Any time you drive down the road; it is likely that you are bombarded with billboards for any number of industries all to capture your attention, cement their brand in your head, and encourage you to purchase their product or service. The problem with roadside billboards is that they are not specially targeted to your specific market, and are placed in hopes that enough people who need your service will see it and act on it to generate ROI. Billboards can start at over $1000 per month, and are stagnant, only appearing in one location. Display ads differ in that you could run a successful display ad campaign for a conservative budget of only $200 per month. Furthermore, your display ads could appear on a variety of strategic websites whether you place them on weather.com or hgtv.com.
Why Are Display Ads So Important?
Display ads are not new. In fact, banner ads were one of the first forms of digital advertising on the internet. In the early days, banner ads were highly successful. However, their usefulness and use declined. However, display ads have come a long way from the standard sized banner ads. Better targeting on the right websites, internet speeds allowing the rapid use of audio and video, and various sized ads for maximum effect have once again brought display ads to the forefront. Furthermore, the cost of display ads has also decreased making them a very sound investment.
At Cohlab, we fully understand the importance of display ads. It is critical that prospects be targeted with the best message, in the best manner, at the best time. Creating a strategy can be a challenging effort. That is why we “cohlaborate” with you to ensure you get the most out of your efforts.
Learn more about our PPC Management Service and the special limited time offer that will build your brand and your ROI at an incredible rate. Our team would love to speak with you and answer any questions you may have. Our mission is to provide you with Cohlaborative digital marketing solutions to meet your organization’s needs.
Google’s Panda Update: It is All About Quality
Google is once again changing the game with its Google Panda update. We’ve often discussed the importance of SEO optimization being in-line with Google’s algorithm. In addition, we’ve shared the importance of having high-quality content on your website. Panda is another Google SEO algorithm update that makes this even more crucial. Google designs its algorithm to ensure that the best quality and most relevant sites for a given search term is offered in search engine results. Obviously, websites that are higher to the top of the list will have more traffic and more conversions than websites on page two or three of the results. Content is a significant driver that determines your site rank.
What Is The Panda Update and Why Should You Care?
Panda is an update to the Google algorithm that is now integrated into its core SEO engine. Named for Google engineer Navneet Panda, who developed the technology to implement the algorithm, Panda is specially designed to lower the rank of websites with “low-quality” or “thin” content. Due to Panda, it is now more important than ever that your site contains content that is of the highest quality. Panda was first introduced in 2011 and is updated periodically. This latest Panda update allows websites that were previously penalized by Panda for poor content to rise to the top of the rankings once more if the website made the appropriate changes. However, the update also places more importance on quality. This means that if your site has been enjoying positive results from your organic SEO strategies if your success did not include the use of a higher-level quality in content, your traffic could see a significant drop.
How to Handle the Panda Update
If your website already uses exceptional content, you should have nothing to fear. In fact, it is likely that as poor quality sites begin dropping in rank, your site’s rank will rise. The best way to determine how Panda is affecting you is to use Google Analytics and keep an eye on your stats. However, if you know or are unsure if your site has the level of quality Google now requires, there are ways to overcome a possible drop in rank. Matt Cutts, the head of spam at Google describes the type of content the new update is looking for.
“This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”
Given that description, you may have some work to do to freshen up the content on your website.
At Cohlab, we fully understand the importance of digital marketing through the use of quality content. It is critical that customers and prospects be targeted and provided the best message, in the best manner, at the best time, and that you fully understand their needs through solid data. Creating and delivering content of this caliber can be a challenging effort. That is why we partner with you and take the time necessary to ensure you get the most out of your efforts. We “cohlaborate” with you to generate the right message, and our strategy is proven to be exceedingly successful for our digital marketing clients.
Did you know that online reviews are becoming increasingly important?
Google’s Panda Update: It is All About Quality
Google is once again changing the game with its Google Panda update. We’ve often discussed the importance of SEO optimization being in-line with Google’s algorithm. In addition, we’ve shared the importance of having high-quality content on your website. Panda is another Google SEO algorithm update that makes this even more crucial. Google designs its algorithm to ensure that the best quality and most relevant sites for a given search term is offered in search engine results. Obviously, websites that are higher to the top of the list will have more traffic and more conversions than websites on page two or three of the results. Content is a significant driver that determines your site rank.
What Is The Panda Update and Why Should You Care?
Panda is an update to the Google algorithm that is now integrated into its core SEO engine. Named for Google engineer Navneet Panda, who developed the technology to implement the algorithm, Panda is specially designed to lower the rank of websites with “low-quality” or “thin” content. Due to Panda, it is now more important than ever that your site contains content that is of the highest quality. Panda was first introduced in 2011 and is updated periodically. This latest Panda update allows websites that were previously penalized by Panda for poor content to rise to the top of the rankings once more if the website made the appropriate changes. However, the update also places more importance on quality. This means that if your site has been enjoying positive results from your organic SEO strategies if your success did not include the use of a higher-level quality in content, your traffic could see a significant drop.
How to Handle the Panda Update
If your website already uses exceptional content, you should have nothing to fear. In fact, it is likely that as poor quality sites begin dropping in rank, your site’s rank will rise. The best way to determine how Panda is affecting you is to use Google Analytics and keep an eye on your stats. However, if you know or are unsure if your site has the level of quality Google now requires, there are ways to overcome a possible drop in rank. Matt Cutts, the head of spam at Google describes the type of content the new update is looking for.
“This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”
Given that description, you may have some work to do to freshen up the content on your website.
At Cohlab, we fully understand the importance of digital marketing through the use of quality content. It is critical that customers and prospects be targeted and provided the best message, in the best manner, at the best time, and that you fully understand their needs through solid data. Creating and delivering content of this caliber can be a challenging effort. That is why we partner with you and take the time necessary to ensure you get the most out of your efforts. We “cohlaborate” with you to generate the right message, and our strategy is proven to be exceedingly successful for our digital marketing clients.
Did you know that online reviews are becoming increasingly important?
Photo by NordWood Themes on UnsplashYouTube – The Second Largest Search Engine
YouTube—a search engine? Most people would immediately discount that because everyone knows that YouTube is site for sharing videos, right? Actually, more than 3 billion searches are done every month on YouTube, which is more than AOL, Ask, Bing, and Yahoo! combined!
People go to YouTube all the time to find a specific video or channel, and how do they find that? They search for it, of course. Even those who only go to the site with the intention of watching new videos from their subscriptions may end up doing a search or two. There are 100 hours of new video content being uploaded to YouTube every minute of every day. With that much new content being added, it’s impossible to simply browse the site and try to find what you want. You have to search for it.
Another factor that contributes to YouTube’s huge number of monthly searches is the fact that almost 50 percent of all internet users use YouTube, and the site gets a billion unique visitors every month. These billion visitors watch 6 billion hours of videos on YouTube each month. If all these users lived in one country, that country would be the third-largest in the world!
YouTube continues to grow, too. One year the number of overall monthly views increased by 50 percent, a huge jump for a website. The infographic below includes more interesting facts and figures about YouTube.
Does your Digital Marketing Strategy include a YouTube Strategy? If not, contact Cohlab Digital Marketing to learn how to implement YouTube into your content Strategy.
Created by Mushroom Networks
