A web design firm, especially a responsive web design firm, can help your business in a lot of ways, from helping choose fonts and colors, to organizing your menus and content.

But certain things a responsive web design firm does have a huge impact on your search rankings. So when you are choosing a new designer, make sure they can help you out in the following ways.

How Does A Responsive Web Design Firm Increase My Ranking?

Speed

Studies show that if a website takes more than 3 seconds to load, 57% of your visitors will move on. Those users either close the window, frustrated, or hit the back button, looking for a different, faster answer or result.

As a business owner, you want to serve your customers well. If the doors to your business had a 3 second wait before opening, you’d probably have a lot fewer walk-ins. The only people who would come in are those who are already determined to buy something; it would be hard to get new business.

Check with your web design firm and make sure the speed of your website is up to par.

Future Proofing

A responsive website design effectively “future proofs” your site. Whether someone comes to your website on a desktop, iPhone, laptop, tablet or any other device, your website should automatically adjust to properly fit the screen your visitor is using.

This responsiveness is not “set in stone;” in fact, it’s the opposite. No matter what type of device your website is seen on, even a device which has not been manufactured yet, your website should adjust in size appropriately.

Most Google searches and browsing time is now done on mobile devices, so having a responsive website for the many sizes of screens out there is important so you don’t exclude any potential customers.

Clicks Beget Clicks

Having a responsive website design which is also fast will help improve your rankings, which means more people will be able to visit your site. Those visitors will have a better experience, staying on your website longer and possibly sharing or linking to your content or merchandise. This will also improve your ranking!

Having a responsive website with a good rank is very important, because 95% of people do not go past the first page of search results, and 60% of clicks happen within the top three search results.

“Cohlaboration” With Cohlab

At Cohlab, we have worked closely with many businesses to help them achieve great success in their responsive web design efforts. We are happy to answer any questions you may have and provide Cohlaborative digital marketing solutions to meet your company’s needs.

When you are unfamiliar with search engine optimization (SEO), the pricing structure can seem arbitrary. Even though it can be difficult to understand without experience, be wary of firms who seem to promise something which doesn’t quite seem right or possible at all, or at least given their SEO prices, because you get what you pay for. Let’s go over 3 bold lies told about SEO ‘black hat’ firms tell to watch out for.

1. “We Can Make Your Website Rank #1 On Google.”

What a load of hooey! No honest SEO firm can guarantee your website will rank #1 on any search engine, no matter the price. Google’s webmaster guidelines state very clearly to be wary of firms and consulting agencies which guarantee a #1 ranking on Google.

While everyone would love to rank first, it is simply never guaranteed and never should be. In fact, reputable companies will admit outright they can’t guarantee results.

2. “We Can Fix Your SEO In 1 Month.”

The Internet is a living, breathing beast. Change is constant, with websites moving up and down in search engine rankings as users find value in their information or layout.

SEO requires constant monitoring and adjustments to strategy based on Google’s ever-changing algorithms as well as the changing needs of your customers. A firm’s first obligation is to make your online presence useful to customers and second to improve your alignment with Google’s algorithm. Search engine optimization does not happen in a vacuum; your competitors are also constantly working and improving which can place them above you in search results if you don’t keep up.

One month is a completely unrealistic timeframe to work on an SEO campaign for two reasons: 1. If you stop working on it after 1 month, you will fall behind; and, 2. One month is simply not enough time to have any sort of impact. Most work done needs 3-6 months before results can be seen. No amount of money can create long-lasting, effective search engine rankings in 1 month.

You need a firm who can work with your company for the foreseeable future and make recommendations and improvements as you go.

3. “We Use Foreign Contractors To Save You Money.”

While this one might not technically be a lie, it is still a terrible tactic for a good search engine optimization firm to pursue.

Yes, using foreign workers may save money in the short-run, but the quality is going to be much lower. Google’s rules change quickly and are intricate. Experience in the field as well as a strong grasp of the language surrounding SEO are paramount to executing a strategy.

You get what you pay for, and often outdated tactics will get your website penalized in the rankings by Google.

You Get What You Pay For With SEO Prices

When hiring a firm, do your homework. The second you hear one of these lies, or feel their SEO prices don’t match their promises, it’s time to start looking at other options.

Always be sure to check out a firm’s website and reviews to make sure they can do the things you are looking for.

Cohlab Digital Marketing has great reviews and tons of information about search engine optimization. If you’d like to learn about our pricing, let us know.